About Lumin: Lumin is at the forefront of a transformative health movement. Our mission is to make cutting-edge mental health treatments accessible to all, pioneering advancements and broadening reach in mental health care for conditions like depression, anxiety, OCD, and PTSD. We are a leading provider of in-network medical psychedelics, specializing in outpatient ketamine and esketamine therapies. Our client-focused centers emphasize medically sound, transformative care, supported by dedicated teams passionate about mental health improvement. Come build the future of behavioral care with us!
- We care deeply about our clients and want to give everyone a chance to feel better
- We are the fastest growing and highest volume provider of care in the New England region
- We’re innovators, constantly iterating on our care delivery models, and building technology and workflows to ensure that we deliver best-in-class care to our clients and contribute to the community of care providers
- We are backed by excellent investors and experienced operators and are rapidly growing
- At Lumin, you will not only witness the impact of groundbreaking medical therapies but will also be instrumental in shaping the future of healthcare
Why Join Us: As the Director of Provider Engagement at Lumin, you’ll get to work closely with marketing and company leadership to build and execute a multi-pronged strategy to promote Lumin and overall brand amongst potential and current referring providers. This role focuses on increasing patient referrals and acquisitions through engagement with out existing referring providers, and engagement with new/potential providers.
Job Summary:
We are seeking a dynamic and results oriented Director of Provider Engagement to join the Lumin team. The Director will play a crucial role in enhancing relationships with medical providers, ensuring our network of referring and partnering providers remains robust and responsive, while also cultivating trust and strong community relationships. This position requires a blend of leadership, relationship-building skills, marketing savvy, and healthcare industry expertise to drive engagement initiatives successfully to the end of ensuring a healthy and productive relationship with community-based providers. The ideal candidate is themselves a clinician - Social Worker, RN, NP, or similar - and feels comfortable engaging with other clinicians.
Key Responsibilities:
- Own the provider CRM data, ensuring clean, up-to-date and accurate information on all providers in Lumin’s network
- Develop and Execute Engagement Strategy: Design and implement a comprehensive strategy to engage medical providers effectively, fostering collaboration and enhancing satisfaction.
- Work together with leadership to identify strategies and practices to engage the community to the end of informing the provider community, developing trust with the community, and ensuring that an open line of communication between community providers and Lumin remains open.
- Relationship Management: Build and maintain strong relationships with key medical providers, including physicians, nurse practitioners, hospitals, clinics, and other healthcare professionals.
- Ensure that monthly communication between clinic staff and providers persist.
- Ensure that releases of information are signed for the correct providers
- Hosting dinners and events for referring providers
- Directly reaching out to referring providers
- Network Expansion: Lead efforts to expand our network of medical providers strategically, identifying and pursuing opportunities for growth.
- Generating a social media presence (eg, LinkedIn, Facebook, etc.)
- Identifying clinics from which Lumin has not yet received referrals and establishing outreach
- Engaging PCP clinics
- Engaging medium to large psychiatric practices
- Performance Monitoring: Monitor and analyze performance metrics, identifying areas for improvement and implementing corrective actions as needed.
- Developing biannual NPS surveys for referring clinicians
- Managing and developing metrics around engagement
- Provider Education and Support: Develop educational programs and resources to support medical providers, ensuring they are equipped to deliver high-quality care.
- Participation in Industry-funded dinners
- Developing CME/CEU conferences
- Cross-functional Collaboration: Collaborate with internal teams such as operations, marketing, and finance to align provider engagement initiatives with overall business objectives.
- Interdisciplinary management of website material
- Compliance and Regulations: Stay informed about healthcare regulations and compliance requirements, ensuring all engagement activities adhere to legal standards.
- Employee support: Teach and supervise engagement strategies at all levels of the company, including from individual providers in their respective clinics.
Required Qualifications:
- A degree and experience as a clinician - Social Worker, RN, NP, or similar
- Experience managing a budget
- Proven track record in developing and executing successful marketing strategies, preferably in the healthcare sector
- Strong understanding of brand management, digital marketing, and public relations
- Excellent leadership, communication, and interpersonal skills
- Experience in market research and data analysis to inform strategic decisions
- Experience: Proven experience in healthcare provider engagement
- Leadership Skills: Demonstrated ability to lead and motivate a team, fostering a collaborative and inclusive work environment
- Communication: Excellent verbal and written communication skills, with the ability to effectively interact with diverse stakeholders
- Analytical Skills: Strong analytical and problem-solving abilities, with a data-driven approach to decision-making
- Strategic Thinking: Ability to think strategically and execute plans to achieve organizational objectives
- Industry Knowledge: Deep understanding of the healthcare industry, including trends, regulations, and challenges; ketamine and esketamine specific knowledge
Desired Skills:
- Strategic thinking with the ability to develop and execute long-term marketing strategies.
- Strong problem-solving skills and the ability to make data-driven decisions.
- Ability to build strong relationships with internal and external stakeholders.
- Experience with marketing automation platforms and tools.
- Familiarity with the challenges and opportunities in the mental health care sector.
Personal Attributes:
- Leadership: Strong leadership qualities with a track record of inspiring and motivating teams.
- Adaptability: Ability to thrive in a fast-paced and evolving environment.
- Integrity: Commitment to ethical behavior and compliance with regulatory requirements.
- Innovation: Creative thinker with a passion for finding innovative solutions to complex challenges.