Director of Marketing at Lumin

About Lumin: Lumin is at the forefront of a transformative health movement. Our mission is to make cutting-edge mental health treatments accessible to all, pioneering advancements and broadening reach in mental health care for conditions like depression, anxiety, OCD, and PTSD. We are a leading provider of in-network medical psychedelics, specializing in outpatient ketamine and esketamine therapies. Our client-focused centers emphasize medically sound, transformative care, supported by dedicated teams passionate about mental health improvement. Come build the future of behavioral care with us!

• We care deeply about our clients and want to give everyone a chance to feel better
• We are the fastest growing and highest volume provider of our kind in the New England region
• We’re innovators, constantly iterating on our care delivery models, and building technology and workflows to ensure that we deliver best-in-class care to our clients and contribute to the community of care providers
• We are backed by excellent investors and experienced operators and are rapidly growing
• At Lumin, you will not only witness the impact of groundbreaking medical therapies but will also be instrumental in shaping the future of healthcare

Why Join Us: As the lead Marketing professional at Lumin, you’ll get to work closely with executives to build and execute a multi-pronged strategy to build Lumin’s brand within our communities, focused on generating client engagement and provider engagement.

Job Summary:

The Director of Marketing at Lumin is responsible for developing and executing comprehensive marketing strategies to promote Lumin’s physical and digital presence and overall brand. This role focuses on attracting top clinical talent, increasing patient referrals and acquisitions, and supporting executive hiring through robust brand management and targeted marketing initiatives.

Key Responsibilities:

• Client Engagement
  1. Content marketing - create engaging content, such as blog posts, patient testimonials, and informative articles, to build trust and attract patients through search and similar digital channels (SEO-optimized content)
  2. Performance marketing - manage and optimize our performance marketing (paid search) campaigns, evolving and testing out new strategies to engage potential clients
  3. Community engagement - participate in community events, health fairs, and other local activities to raise awareness about Lumin’s clinics and services
  4. Optimize our top-of-funnel process to ensure potential clients are engaged with and appropriately routed to care options as needed

• Provider Engagement
  1. Provider Engagement Program - work with Director of Provider Engagement to support our Provider Engagement Program (PEP), generating referrals to Lumin from care providers in our communities
  2. Partnerships - working with clinical leadership, establish and maintain partnerships with local healthcare providers, hospitals, and clinics to promote Lumin’s services.
  3. Educational Outreach - working with clinical leadership, organize educational sessions, workshops, and seminars for healthcare providers to inform them about Lumin’s offerings and benefits
  4. Marketing Materials - develop marketing materials, such as brochures, newsletters, and digital content, tailored to healthcare providers
  5. Content marketing - create engaging content, such as blog posts, client and provider testimonials, and informative articles, to build trust and attract providers through search and similar digital channels (SEO-optimized content)
  6. Performance marketing - manage and optimize our performance marketing (paid search) campaigns, evolving and testing out new strategies to educate and inform potential referring providers

• Developing the Lumin brand
  1. Brand Management - develop and implement a cohesive brand strategy that reflects Lumin’s mission, values, and unique selling propositions.
  2. Public Relations - manage public relations efforts to increase brand visibility and credibility through press releases, media outreach, and thought leadership.
  3. Executive Hiring Support - collaborate with the HR team to create marketing campaigns that attract top executive talent by highlighting Lumin’s strengths and opportunities.
  4. Corporate Communications - ensure consistent messaging across all communication channels and internal stakeholders to build a strong and recognizable brand.
  5. Market Research - conduct market research to identify trends, opportunities, and competitive insights to inform marketing strategies and business decisions.

• Site-specific support
  1. Develop and execute plans involving all of the above to support new Lumin sites ahead of launch and during initial months, especially in new markets/geographies

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is preferred
• Minimum of 7 years of experience in marketing roles, with at least 3 years in a leadership position
• Experience managing a budget
• Proven track record in developing and executing successful marketing strategies, preferably in the healthcare sector
• Strong understanding of brand management, digital marketing, and public relations
• Excellent leadership, communication, and interpersonal skills
• Experience in market research and data analysis to inform strategic decisions

Desired Skills:

• Strategic thinking with the ability to develop and execute long-term marketing strategies.
• Strong problem-solving skills and the ability to make data-driven decisions.
• Ability to build strong relationships with internal and external stakeholders.
• Experience with marketing automation platforms and tools.
• Familiarity with the challenges and opportunities in the mental health care sector.

Application Process:

Interested candidates should submit their resume and a cover letter outlining their qualifications and vision for the Marketing function at Lumin to the job board or directly to people@lumin.health.

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